A Community Resource Guide
DELIVERED TO NEW RESIDENTS OF
Midlothian · West Henrico
VIRGINIA
Everything they need to settle in, explore, and feel right at home. Timed to land the week they unpack.
Produced by local businesses for new neighbors.
FOR ADVERTISERS · SPONSORSHIP INSIDE
Welcome to the neighborhood
The Move In is a printed community resource guide. We mail it to every new homeowner roughly 35 days after their home goes pending, timed to land the week they unpack. It’s the kind of thing you wish someone had handed you the week you moved in: utility numbers, the nearest ER, kid programs, weekend day trips, and a short list of trusted local businesses who paid to be there.
That last part is you. The interior carries twelve sponsorship slots per zone, four Featured, four Standard, four Directory. One buyer per category per zone. When HVAC is taken in Midlothian, it’s taken. No one else in that category gets in until the slot opens up.
A printed presence in someone’s hand the week they’re making more buying decisions than they will for the next five years. Flooring, security, lawn care, a family dentist, a pediatrician, an HVAC tune-up. Show up there and be the obvious local choice.
Sponsor inventory
Prices shown monthly. Billed every three months, one charge per cycle.
billed quarterly · $597 every 3 months
4 slots per zone
The headline placement. Logo, offer line, and a QR code on the inside top panel, the first thing a new homeowner opens to.
billed quarterly · $387 every 3 months
4 slots per zone
The core ad real estate. Business name, offer line, contact. No logo, no QR. Clean and editorial.
billed quarterly · $297 every 3 months
4 slots per zone
Compact directory listing on the inside bottom panel. The entry point. Get your name in, lock the category.
Heads up: slots are claimed in real time. If your category is taken when you try to buy, payment never fires and we’ll let you know.
Live availability
Pick a zone and a category. We’ll show you what’s still available right now.
Pick a zone and a category
Availability updates in real time.
Optional add-on
Every Monday and Thursday we deliver the list of homes that went pending in your zone. 14 fields including property details, estimated move-in date, and the listing agent.
Bundled with newsletter
billed quarterly · $537 every 3 months
Newsletter sponsors only
Active sponsorship in the same zone is required. Roughly 20% off standalone, because we’re reinforcing the same channel.
Standalone
billed quarterly · $675 every 3 months
No newsletter required
Same exclusivity rule applies. One buyer per category per zone, regardless of which products they're on.
3-month term, billed upfront. Use restricted to direct marketing to new residents and outreach to listing agents. No resale.
How we operate
Always. The bundle discount doesn't override it. The moment payment clears, your category is locked in your zone. No one in your space gets in until you decide to leave.
Long enough to actually mail and measure. One charge covers all three issues. Auto-renews every three months unless you give us thirty days notice before the next cycle.
You're not buying a list of phone numbers. You're buying a printed presence in a piece of mail that someone unfolds during the busiest decision week of their year.
Every ad update routes through us before it prints. We're the editor. We keep the publication good, so your placement keeps being worth what you pay.
If we cause a missed mail date, your next month is on us. No request needed. We commit to one issue per zone per month.